What are your projections for 2025?

Rising commercial lending

In 2025 we’re moving full steam ahead into commercial. It’s clear a lot of brokers are seeking opportunities to build their businesses, with many receiving inbound commercial inquiry. In the past, they may have felt they didn’t need or want to write commercial, but now they’re finding a way, whether that’s support through the aggregator or recruiting commercial brokers.

If brokers want to grow their business in that way, we’d love to support them in that growth story. We have a strong funding platform supported by our credit funds, we distribute flexible products, and attracted outstanding talent. We’re excited about our commercial offering in 2025.

Rising demand

Australia is a great place to live and immigration is picking up. People want to live in Australia, and people want to buy homes and apartments here. While I don’t think the government will reach their target of builds, we’ll get close. What that means is just a bigger lake for us to all fish in. So, it gives us a great opportunity.

An incredibly bright 2025

I think 2025 is going to be incredibly bright for everyone around this table. The non-bank sector generally stands to do well. Our view is rates are unlikely to come off until early to mid-next year.

The current environment we’re facing is unlikely to change and that, as I see it, is fruitful.

We think market activity will really bounce when consumers get that little bit of freedom. I think there’s a lot of intent sitting on their hands at the moment, waiting for that certainty around rates.

I think it will be a bright 2025.

Increasing market share

We’re still a relatively new player in the market, so we’ve seen rapid growth in a short time. There’s plenty more to do in terms of market share and overall growth, which again comes down to education – so that’s exciting for us.

Going forward, it’s about continuing to increase our market share and moving where brokers move.

More broker diversification

Talking to our aggregation partners, we see third-party probably tapping out at about 80 per cent when it comes to market share in residential. However, commercial is only at 35–40 per cent without asset finance. We really want to see more residential brokers writing commercial and it is happening.

For us, it’s about supporting that third-party market share through commercial. We can assist by offering education and insight to residential brokers, empowering them to confidently discuss commercial and SMSF lending with their clients along with their residential needs.

With an increasing number of Australians relying on brokers for comprehensive solutions, the demand for diversification has never been greater.

More competitive rates and policies

I think the cost of funds will continue to improve for non-banks, so we’ll be more competitive from a price standpoint, as well as in service proposition policy niches. The awareness and the growth in competition in the non-bank space will allow more customers to consider alternative approaches to lending and that’s where we’ll see growth as well.

Rate reductions from an RBA standpoint and customers having some certainty around what their commitments are in terms of repayments will support increased borrowing capacity down the track.

Helping more brokers help more borrowers

Taking the short-term product to the mainstream market and the wider broker population has been very exciting. It comes with a little bit of a heavy lift, but we’re up for it. And I think more brokers having access to these types of solutions is going to be great for the whole non-bank industry.

The long-term product changes we’ve just released, together with the bridging and the SMSF products, have put Assetline in a great spot to support more brokers to help more borrowers.

It’s going to be hard, but with the team we have supporting our BDMs, I think we can do it. 2025 is looking very bright for our business.

Increasing broker market share and competition

We’ll continue to see broker market share increase. I don’t think it stopped at 74 per cent and I think what this means is the non-bank segment is increasing at the same time. We’ve all got a very big role to play in broker education. We have some great niches and a number of segments that we play in really well that the banks simply don’t cover.

I’m really excited to see that we’ve got such strong competition in market and a great opportunity as the representatives of this market space to spend time with our brokers, educating them on the possibilities and supporting them to get to 80 per cent.

Customers have really spoken. They’ve voted with their feet. I’m excited to be part of that journey and get involved on the frontline with broker education, across all of our key diverse segments that we play in.