Q. When did you start working with the broker channel?
Since our inception in 2016, TruePillars has maintained close collaborations with brokers. With the evolution of equipment finance as our flagship product in 2021, we have dedicated efforts to fortify existing partnerships while establishing new ones to deliver our specialised solutions.
We appreciate the strong partnerships we have with brokers and their pivotal role to ensure high lending rates with a shared customer-centric approach. Our focus is on optimising the time invested by brokers, customers, and ourselves by prioritising opportunities with a high likelihood of closure. Our team is proud of the streamlined process we have crafted in conjunction with brokers, to ensure efficiency and effectiveness.
Furthermore, we recognise the invaluable insights brokers possess about their clients. We encourage open communication for scenarios where deals may not align perfectly with our product framework. As a second-tier lender, we embrace the opportunity to collaborate with brokers in navigating challenges and facilitating deals for borrowers or assets that fall outside conventional eligibility criteria.
Q. Why is a strong broker channel important to you?
We recognise that brokers have very longstanding client relationships based on years of trust building and successful outcomes. The broker model is very similar to the way our major shareholder Reece Group runs its hugely successful business. We therefore feel like we are surrounded by great examples of what trusted customer relationships look like and we don’t take for granted what it means to be given access to those relationships. We acknowledge our responsibility to validate the trust brokers place in us when they introduce us to their clients.
When we win the trust and confidence of brokers, we have the opportunity to partner with borrowers with strong track records. Our interests are fully aligned in terms of getting outcomes for those borrowers and helping them continue to have business success. We often observe that borrowers in the equipment finance sector seek funding as a result of their business prosperity and a desire to expand their operations with new assets. Recognising our responsibility, we collaborate with brokers to swiftly and seamlessly provide borrowers access to the assets they require.
Q. What is your company currently focused on and your top priority for the broker channel at the moment?
Establishing longstanding broker relationships, with regular repeat business is top priority for TruePillars. Our ambition is to be the ‘go-to’ lender for every broker’s second-tier vehicle and equipment finance needs.
In order to offer our broker partners a smooth and reliable experience, we prioritise clarity regarding our eligibility criteria, maintain consistency in our credit decision-making process, and consistently respect the time of both brokers and borrowers.
We recognise that the responsibility lies with us to earn trust and confidence, understanding that doing so will lead to the establishment of enduring relationships, aligning with our objective of fostering long-term connections. We are delighted to have recently joined the lending panel of COG Aggregation – Australia’s largest provider of innovative asset funding solutions for brokers. We are pleased to build on COG Aggregation’s already strong offering to brokers, adding TruePillars’ wide selection of primary and secondary asset finance options, unique perspective on servicing early ABN companies, and finance solutions for both new and longer aged assets.
For brokers, we know knowledge, customer experience, and communication are at the core of a successful relationship. Since joining TruePillars in February, I have been working closely with our BDM team to nurture relationships, listen and take on feedback, and provide a first-class experience at each interaction.
Q. What is your company currently focused on and your top priority for the broker channel at the moment?
We’re proud to be a broker-oriented lender, so you can expect prompt responses and personalised experiences from our highly knowledgeable team.
We place great importance on our relationships and, upon completing accreditation, brokers receive thorough training and ongoing support from our business development managers (BDMs) including a thorough onboarding process providing all the necessary resources to start strong.
Many of our partners take advantage of regular ‘hot seats’ where one of our expert BDMs works alongside their team to strengthen relationships on-site and provide support. Our BDMs work closely with our credit and risk teams, giving brokers access to workshop scenarios at speed and issue guidance with confidence.
Q. Why should a broker look to partner with you?
TruePillars understands every customer requirement and scenario is different. Our ability to recognise this and be pragmatic in our approach, coupled with the fact that we are well funded, ambitious, and our business is structured to make the broker experience successful, ensures we are the right partner for any broker offering asset finance.
TruePillars is an expert in vehicle and equipment finance so by partnering with us, brokers and their clients get access to our unique perspective on lending, including:
- Deep industry knowledge so applications can be processed with ease.
- Finance options that other lenders may overlook, including dry hire assets and longer aged trucks & trailers.
- We lend to new ABNs where there is prior industry experience.
- A simple digital application with no financials required.
To find out more or partner with us, please reach out to one of our team here.
