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UK brokers thrive with cross-sell

by James Mitchell10 minute read
The Adviser

An Australian third-party stalwart, now working in the UK, has revealed how a lack of trail commissions for British brokers has led to greater diversification.

Former NAB general manager of broker platforms, Steve Weston, who relinquished the role in 2012 to take up a position at Barclays in the UK, says British brokers have mastered the art of diversification.

“Cross selling a broader range of products including life and general illness forms a larger part of their business,” Mr Weston told The Adviser’s sister publication Mortgage Business.

“These products pay commissions for both origination and renewals,” he said.

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“If Australian aggregators wanted to look at one thing that UK aggregators have done I would suggest it is the way in which they have diversified their income streams.”

While trail commissions are non-existent in the UK, brokers benefit from more regular upfront payments due to different market dynamics.

According to Mr Weston, the popularity of fixed-rate mortgages means brokers receive upfront payments approximately every two years.

“Upfront commissions – known as procurement fees – average 0.35 per cent with a variance of +/- 0.05 per cent,” he said.

“To understand the economics of intermediary sourced business you need to understand the difference between a mortgage and a product in the UK,” he told The Adviser’s sister publication Mortgage Business.

Customers will take a mortgage for a 25- or 30-year term; the most popular product options currently are two-year fixed rates, he said

“At the end of the product term the customer rate typically reverts to a higher rate until the customer chooses a new product – referred to colloquially as a ‘rate switch’ – with their existing lender or refinances to another lender,” Mr Weston said.

“Some lenders pay the broker a fee for completing the rate switch or the broker will be paid a procurement fee by the new lender for a refinance,” he said.

[Related: Banks speak out against fee-for-service]

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