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One Better Business alumni has unveiled a number of innovative initiatives for his business, including plans to introduce a YouTube channel to better engage with his clients.
Speaking to The Adviser, Steve Milligan from Launch Finance — who was crowned the 2015 Broker of the Year for Western Australia — said that since winning the award, he has been busy introducing a number of initiatives to boost his brokerage’s offering.
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Having previously released a “generic” quarterly newsletter, Mr Milligan explained that his brokerage now sends monthly newsletters to its database with significantly improved content.
“We’re looking for touchpoints with our clients without them thinking ‘oh not some more marketing material’, so that’s been quite big and we’ve been doing that well,” he explained.
Mr Milligan elaborated that in order to better engage clients, his brokerage has introduced more humorous content into their newsletters.
“We’ve started including content more specific to our location,” he added. “Reporting back on success stories for clients and things like that.”
“If you’re not talking to your clients on a regular basis, then your clients will go elsewhere,” he explained.
Looking to the future, Mr Milligan revealed that Launch Finance is looking to start its own YouTube channel ‘LaunchTV’.
“That’s one way we’re going towards being more interactive with our clients,” he said. “It’s an enhancement of our existing offering.”
“It’s progressing well; we think it’s going to be a great add-on to our business.”
Mr Milligan said that winning Broker of the Year has helped boost his clients’ recognition of his brokerage.
“It’s amazing how many clients you run into in the street and say ‘congratulations on the win’. It probably gives your clients an air of confidence that they’re actually dealing with someone very good,” he said.
“If any clients had any doubts about your ability or anything like that, it looks really good.”
Are you an award-winning broker with a story to tell? Is your business a cut above the rest? SUBMISSIONS ARE NOW OPEN for both individual and group categories across each state jurisdiction. Awards include:
- Best Aggregator BDM
- Best Commercial Broker
- Best Finance Broker
- Best Lender BDM
- Best Regional Broker
- Best Branded Office
- Best Independent Office
- Best Community Engagement Program
- Best Regional Office
Participation in the Better Business Awards is open to all brokers and brokerages, regardless of whether they are aligned with a brokerage, aggregator, lender or industry association.
The awards will be hosted as a dinner in each state, following the conclusion of the award-winning Better Business Summit, which delivers practical business tools, training and business intelligence to help brokers build a more productive and profitable business.
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