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LJ Hooker Home Loans has reached a milestone, with its white label product now representing more than 20 per cent of volumes.
The brokerage introduced the full white label product in October 2012. It is serviced by mortgage manager National Mortgage Company, with funding from ING Direct, Adelaide Bank and Advantedge.
National sales and recruitment manager Darren Manson said the white label product gave an incentive for LJ Hooker real estate agents to send leads to LJ Hooker loan writers.
“The borrower will see LJ Hooker branding on their home loan and credit card statements, which means LJ Hooker will be front of mind when they next need a real estate agent,” he told The Adviser.
“It’s got to make sense for the real estate person as to why they should give you the lead and not some broker down the road.”
Mr Manson said clients also benefitted from the white label product because it gave them brand consistency throughout the real estate and home loan process.
