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Brokers can use their websites to unlock a surprising new revenue stream, according to one online short-term lender.
Fair Go Finance managing director Paul Walshe said brokers can make money from 'affiliate marketing', which is when advertising space on a website is sold to third parties.
"As the publisher, you would earn a commission on either the clicks, leads or sales generated by the advertiser," he told The Adviser in a guest blog.
Mr Walshe said the process doesn't have to be time-consuming because it can be handled by affiliate marketing networks or Google AdSense.
"The only word of caution is to be sure that the advertising doesn't detract from your brand or impact on your sales as ultimately the business needs to be put first," he said.
Mr Walshe said the other way brokers can capitalise on their websites is to use them as shopfronts to attract customers and referral partners.
A successful website contains interesting content that is updated regularly, Mr Walshe said.
"It needs to be highly targeted to your audience and focused on how you can solve their problem or achieve their dream, rather than boasting about your credentials," he said.
"This means being very clear about who your target audience is – whether it's first home buyers or self-funded retirees – and providing the information specific to their interests."
[Related: Personal loan provider expands offering]
Click here to read Mr Walshe's blog
