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An online campaign has resulted in a record month and greater enquiry volumes for one of Australia’s newest boutique broking firms.
Sydney-based SF Capital launched 12 months ago and recently held a unique competition which attracted the attention of over 400 people.
The competition, Eat On Us, had participants post a description of their dream home on the group’s Facebook page, with three winners receiving a meal from their place of choice in Sydney.
Upon visiting the winners, SF Capital managing director, Tommy Lim, also presented them with another prize, adding a personal touch.
“Along with their choice of meal, one couple received their favourite rugby jerseys, a new mother received toys for her baby and one winner, whose dinner choice was pizzas for the whole office, had them delivered with a side of serenading musicians,” Mr Lim said.
Mr Lim said the campaign represented the core value SF Capital places on its customers.
“The heart of it was to establish that we are a company really focused on service and caring for our clients in a very unique way,” he said.
It appears to have succeeded, with enquiry volumes picking up and the group posting a record month since the campaign wrapped up.
“It is a record month for the firm in June and this is the pinnacle of the campaign,” Mr Lim said.
SF Capital primarily targets young professionals who are looking to invest or buy their first home and Mr Lim said reaching out to clients via social media is an effective way to do this.
“I feel you have to use the platforms where your clients are engaged,” he said. “My primary market is Gen Y and a lot of them are on Facebook, checking it every day.”
While Mr Lim said social media might not be an effective tool for every broker, it has helped generate business at SF Capital.
“If you’re an older broker, you might prefer to have community newsletters [but] we wanted to use a channel that spoke to our audience – that was primary,” he said.
“It has also been good for engagement, brand awareness and creating a profile.”
If you want to learn how you can drive more business via the internet, register for The Adviser's Digital Marketing Boot Camp 2015, which takes place in Brisbane on 1 July, Melbourne on 2 July and Sydney on 3 July.
[Related: LinkedIn is king for referrals and leads]
