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Former Liberty BDM Sam Jolley has joined Elders as its inaugural growth and asset finance manager, a role aimed at accelerating the growth of Elders’ broker offering.
Elders Home and Commercial Finance, the independent broking arm aligned with the real estate network of Elders Ltd, has welcomed former Liberty BDM Sam Jolley to its team as it prepares to undergo “a huge growth phase”.
Mr Jolley, who commenced the new position on 18 July, was previously a business development manager for South Australia/Northern Territory at non-bank lender Liberty Financial, covering both asset finance and residential lending.
He has more than 17 years of experience in the motor, asset finance and commercial sectors, having previously worked at BMW, AP Eagers Ltd, and Wayne Phillis Automotive.
In his new role, Mr Jolley is now responsible for growing Elders’ national broker network, building existing relationships with brokers and business partners, and further entrenching the group’s diversification into asset and equipment finance.
The new national growth and asset finance manager is based in South Australia and reports to Debbie Ettridge, head of Elders Home and Commercial Finance (previously known as Elders Home Loans).
Ms Ettridge commented: “Sam is the perfect addition to assist the Elders broker network and we have created a hybrid role to compliment Sam’s expertise.
“He brings with him over 17 years in the automotive and commercial finance space and has deep knowledge and experience working with lenders and business partners and will help support our growth.”
According to Elders, this growth will come from both recruitment and acquisitions, in a bid to be “recognised as the number one regional and metropolitan finance broker network across Australia aligned with Elders’s 400+ real estate offices”.
It has set itself an ambition of tripling the number of brokers in its network (to be in excess of 100 brokers) over the next two years.
Speaking to The Adviser about his new role and responsibilities, Mr Jolley commented: “I am committed to growing our broker network into all parts of Australia, and focused on supporting our new and existing brokers in growing their business and, in turn, helping their customers.
“For our existing network, we are looking to increase our range of offerings to customers by empowering our brokers to provide current market offerings in line with best practice and exceptional service.
“Asset and equipment finance is part of our offering and diversification is one of our brokers’s overall growth strategies, including motor finance and personal loans.
“We are seeing our brokers achieving great results when diversification is included in their overall growth strategy, and asset and commercial finance is just one of those strategies.
“I’m here to support our brokers and help them navigate this process,” noting that “the more products a broker can deliver, the greater chance they will have of retaining existing clients and opening new opportunities”.
The new growth and asset finance manager added that he also hoped to attract new brokers to Elders Home and Commercial Finance, stating that the group would be “selective in who [they] want to represent Elders”.
Mr Jolley concluded: “My goal is for Elders Home and Commercial to be a one-stop shop with a range of lending needs for our customers. It starts with our brokers diversifying into different sectors or markets to help them provide their clients with a broader suite of solutions, which also enables them to future-proof their businesses.
“Elders has been in the name Australians have known and trusted for over 180 years and we want that relationship to continue into the Home and Commercial Finance market.
“Our value proposition is exciting, and my role signifies this growth by being a dedicated support to our network of brokers.”
The appointment of new growth and asset finance manager comes nearly 12 months after Elders launched a partnership with asset finance platform Nodifi to help its residential brokers diversify into asset finance.
[Related: Elders partners with asset finance platform]
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