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One mortgage broker has gained just under 16,000 likes on his Facebook page and is now showing other brokers how they can do the same.
Andrew Krauksts from The Home Loan Advisory has secured about 1,000 followers in the last month alone and is giving away his secrets for free.
“I have 550 brokers that I’m communicating with right now and I’ve just put them through a free online training series of videos,” he said.
The course is designed as an obligation-free taster to a more in-depth online course offered by Mr Krauksts.
A successful Facebook page requires a well thought-out strategy and takes effort to grow, according to Mr Krauksts.
“I can tell you right now, this idea about growing your page organically is a lot of rubbish,” he said.
Using a variety of methods, including competitions, free offers and Facebook advertising to attract views, Mr Krauksts said he uses Facebook to help grow his customer database and to generate leads, which cost him about 68 cents each after factoring in advertising costs.
While leads generated via social media may not always be the strongest, they are still well worthwhile, according to Mr Krauksts.
“I know that out of those leads that come on, there are some that want something done today [and] there’s a large proportion that don’t want anything right now, but they’ll contact me in six months, so I just need to keep in touch with them. It’s a long-term strategy,” he said.
For more information on the free course, visit https://agkonlinepublishing.leadpages.net/broker-free-strategy-1/
