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Growth

Collaboration: the key to growth

by Stephen Moore5 minute read
The Adviser

Choice is committed to providing tailored support for brokers, helping to deliver a tailored plan for success on their terms, says Stephen Moore, chief executive officer of Choice Aggregation Services

Choice is dedicated to helping brokers stand out in an increasingly competitive market, a commitment that sees them provide industry-leading support and a comprehensive professional development program.

Specialist advice is the key to helping brokers grow their business, and by working with individual brokers to develop and embed strategic growth plans in their business, Choice makes sure they are well prepared to take advantage of strong market growth.

“An essential way an aggregator can make a tangible difference to a broker’s business growth is via advice and professional support,” says Stephen Moore.

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“We run a comprehensive events program with a focus on learning practical business skills. Our events range from small, specialist workshops targeting brokers with strong growth ambitions, to larger conferences that provide opportunities for networking and peer-to-peer learning.

“We hold over a hundred peer-to-peer learning sessions every year, all across Australia. Many brokers thrive on informal sessions where they can ask questions from each other and get valuable, practical advice from people who have been there and done it themselves.”

Embracing technology

Increasing regulatory demands put pressure on brokers to devote time and resources to administration and away from growing their business. Choice helps brokers by harnessing the capability of technology to remove this administrative burden.

“We are very proud of our award-winning software platform, Podium 2.0,” Mr Moore explains.

“Podium is an end-to-end business and client management tool, and it was designed specifically to help brokers streamline their processes. Backed by a world-leading CRM system, SalesForce, Podium minimises the time the broker spends on red tape and maximises their client-facing time.

“Choice doesn’t just provide this technology, it works with brokers to help them get as much as they can out of the software.”

Working with experts

The Choice team is also known for its expertise, with more than 25 dedicated partnership managers, practice development specialists and regional managers boasting experience of well over 10 years each in the industry.

“Our expertise in the mortgage broking industry means we know what it takes to help others succeed,” says Mr Moore.

“We can give brokers the best of both worlds, as we are large enough to have the best resources at our disposal and tailored enough to provide the personal support that comes with a smaller team.

“Our longstanding experience also means we know the broker is best placed to choose the growth path of their own business, which is why we focus on individual choice and provide different pathways for brokers to take.

“Brokers can choose to operate under their own brand name, become a part of one of our existing broker groups, or benefit from the strength of our nationally recognised retail brand in Choice Home Loans, depending on their business goals and needs.

“The most important thing is that we support brokers in their goals and provide the right tools and resources to ensure brokers can optimise their business,” says Mr Moore.

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