A word from Optimise Aggregation
At Optimise, we are a tech-focused asset finance aggregator with a strong emphasis on innovation and transparency.
We specialise in empowering our brokers to maximise their potential through our tailored aggregation services, advanced tools, and industry expertise.
With decades of combined experience in the industry throughout our organisation and the backing of our cutting-edge (AFOS) platform, Optimise is uniquely positioned to understand our customers’ needs firsthand.
This is why we’ve quickly become an industry leader: not only do we have the tools to help you succeed, but we’re committed to providing you the support to go above and beyond for your clients.
Whether you’re looking to streamline your operations, access better lending solutions, or expand your client offerings, our team is ready to support you.
Asset finance has been a hot topic in Australia throughout FY24, with consumers and businesses alike increasingly turning to brokers to secure funding for cars, essential equipment, vehicles, and technology.
Whether it’s businesses financing a fleet of vehicles, consumers buying the latest car model (particularly driven by electric vehicle incentives), or farmers needing to purchase major farming equipment, more brokers are recognising the significant opportunities in asset finance.
In the third and final instalment of The Adviser’s Elite Broker Ranking 2024, run in partnership with Optimise Aggregation, we sought to understand which brokers are writing substantial volumes of asset finance loans. Collectively, the top Elite Brokers – Asset Finance wrote $174.2 million in asset finance in FY24 across 2,753 loans.
The volume of business written by the top 20 asset finance brokers varied greatly, largely dependent on whether the brokers were writing asset and equipment finance for businesses (for example, earth-moving equipment) or for consumers (for example, car loans).
At the top of the ranking was William Hong from Talk to a Broker, who wrote a massive 1,370 loans in FY24, totalling a huge $71 million.
The broker, who started in car financing before launching his own finance brokerage in 2018, now settles around 120 deals a month. Other brokers who were writing a large volume of business each month included Sam Roby from JustFin (who settled 323 loans in FY24), Melissa Hanson from Biziloans (164 loans), Eugene Lee from LoanOptions.ai (138 loans), and Brendan Scotter from Commercial Point Finance (127 loans).
All the brokers who made the Elite Broker – Asset Finance ranking settled more than $1 million in FY24.
Methodology of the ranking
To ensure the integrity and credibility of the Elite Broker Ranking, a robust methodology was employed.
Undertaken by Agile Market Intelligence on behalf of The Adviser, brokers were invited to submit data regarding the number of asset and equipment finance loans settled, the value of these loans, and the average size of loans written for the financial year ending June 2024.
Each broker was required to provide evidence supporting their submissions, which were meticulously verified. The final ranking was determined by aggregating the three metrics – total value of asset finance loans, number of asset finance loans, and average loan size – allowing for a comprehensive assessment of performance across the board.
Congratulations to all those who made the Elite Broker Ranking – Asset Finance.
