What’s your top tip for running a leading brokerage?

Embrace innovation, feedback, and adaptability

It’s essential to commit to continuous innovation. Embracing innovation and leveraging technology serves to streamline processes, improve customer experiences, and empower brokers to grow their businesses.

It’s also vital to actively listen to feedback from brokers and customers and use it to refine your offerings and stay ahead of market demands.

By fostering a culture of adaptability and improvement, we aim to create an environment where brokers thrive and customers repeatedly choose our brand for their property needs.

Adopt the tools and a team that drive growth

Build a foundation that drives impact. Focus on referral networks and lead generation, use tools like MyCRM to save time, and prioritise exceptional client experiences. Growth happens when you’re clear on your goals, take consistent action, and adapt to opportunities.

Most importantly, surround yourself with a team that shares your vision – success is always a team effort.

Listen to your team

Always listen. The majority of my time is spent listening to our network so that we deeply understand their needs and can deliver initiatives that will allow them to nurture their most important relationship – their customers.

Prioritise your team as much as your clients

Our success is rooted in fostering a culture of collaboration, innovation, and client-first thinking. My top tip is to prioritise your team as much as your clients; empower them with training, resources, and a clear growth pathway, ensuring they feel valued and motivated. When you build a thriving internal culture, it naturally translates to exceptional service and results for clients.

Equally, by guiding clients through the complexities of property finance with clarity and expertise, you create trust and long-term relationships. Success in this industry isn’t just about transactions, it’s about building relationships that deliver sustainable wealth creation for clients.

A thriving business culture paired with a strong client-centric approach is the formula for long-term leadership in the industry.