The evolution of broking

Running a successful brokerage these days requires constant innovation, change, and dynamism. From knowing the latest credit policies, keeping up with compliance, handling HR and training, delivering sterling marketing, and ensuring clients are kept well-informed and engaged requires the appropriate tools, resources, and staff to keep it all going smoothly.

This edition of The Adviser is dedicated to building a successful brokerage. Jam-packed with insights, strategies, and success stories from across the broking industry, we hope this edition will inspire and inform as you plan your next moves.

Fittingly, 2025 is the Year of the Snake in the Chinese zodiac – a symbol of transformation and wisdom. Our cover story reflects these themes as we unveil The Adviser’s Top 25 Brokerages ranking for 2025, in partnership with Assetline (page 21). These industry leaders are redefining success, leading innovation, and shaping the future of broking through their busy brokerages.

If you’ve ever wondered what it takes to build a brokerage capable of making it to the top, you’ll find answers in our deep- dive Q&A with the leaders of Australia’s top brokerages (page 24) and general advice on running a successful brokerage on page 4.

For brokers looking to expand their businesses, Ben Squires has caught up with Aussie for the sponsored feature on brokerage expansion (page 16). Find out how Aussie brokers have been expanding their businesses (without exploding them in the process!) and hear their practical advice on how to scale sustainably without compromising existing operations.

A key factor in growing a brokerage is having the clients and income to support it. One area that is ripe for growth is working with overseas buyers and non-residents. Servicing this segment presents unique challenges, but also significant rewards. Turn to page 32 to explore how brokers can tap into this growing market.

And don’t miss our profiles of standout brokers in this edition. From our Elite Broker spotlight with ‘Razor Ray’ Chamberlain (page 12) to the New Broker profile with Madd Loans broker Cathie Gandy (page 14), these stories showcase the exceptional talent driving our industry forward.

With so much happening across the broking landscape, this year is already shaping up to be transformative. We hope this issue provides you with the tools and inspiration to achieve your own success.

As always, we’d love to hear your thoughts – email us at [email protected] with your ideas or feedback.