Focus on product
Lumi Finance
The big innovation for us in recent times is addressing that ‘M’ part of the SME landscape – those bigger and stronger and longer-established businesses. There is an awful lot of demand there that the banks still aren’t adequately addressing. We have an ultra-low fee product (with potentially an establishment fee of as little as 40 bps) that has rate potentially as low (or lower!) than some of the established big four lenders. Increasingly, we’re going to find a lot of small businesses take on products like this. We’ve long since reached the tipping point where more of our clients are using lines of credit rather than the traditional term loan. I think that kind of speaks to the fact that people like to have funds at their fingertips on an ongoing basis. They don’t want to have to constantly go through the rigmarole of applying over and over again.