The importance of choosing the right group

Choosing the right aggregator stands as the bedrock for brokers navigating the labyrinth of credit advice.

Traditionally, aggregators were the means of connecting brokers with a range of financial products and lenders. Nowadays, however, aggregators are so much more than that. They’re the ones developing and building cutting-edge technology, they’re education and support providers, they’re the lead generation and marketing officers and they’re the compliance police.

Choosing an aggregation partner nowadays isn’t just about which group has the broadest lender panel. It’s about how the group can help make their broker members more efficient and feel part of something amazing. Culture and efficiency aren’t just buzzwords when it comes to aggregation groups – it’s the lifeblood of what makes a group great.

Integrating advanced tools like AI-driven analytics or automated processes through the aggregator’s platform turbocharges operations. The result? Lightning-fast, spot-on service delivery that dazzles clients and sets brokers ahead in the digital race.

As such, choosing an aggregator partner that is able to harness technology to help make a broker more efficient is of paramount importance. And many aggregators have been investing millions into either building or acquiring tech that enables brokers to do just that.

In this Broker’s Guide to Aggregation Groups, we take a look at what the different models offer, what brokers should be looking for in an aggregator partner and learn more about what some of the groups are doing to delight brokers and their clients.

We hope you enjoy it!