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July 2024
ANALYSIS

Personal choice

As Australian households continue to deal with cost-of-living pressures and a mixed economic outlook, demand for personal loans remains strong. In this sector report, sponsored by MoneyPlace, Ben Squires finds out why

Sponsored by: MoneyPlace
Written by Ben Squires
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Sponsored by:

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Kylie Waldock
Kylie Waldock
Chief executive officer, MoneyPlace

A Word from MoneyPlace

The personal loan market is poised for continued growth as more Australians seek financial flexibility. MoneyPlace is committed to leading this evolution with innovative products and a customer-first approach, helping brokers and clients alike to navigate the future with confidence.

At MoneyPlace, we leverage cutting-edge technology to streamline the loan process. Our digital application platform and automated approval system helps ensure quick turnaround times, with most loans being approved within 24-hours and funds disbursed the same day. Our commitment to technological innovation helps us provide superior service and stay ahead of the competition.

MoneyPlace personal loans give brokers the opportunity to offer tailored financial solutions, helping them grow their business and build stronger client relationships.

We are committed to developing strong partnerships with brokers by offering dedicated support, seamless processes, and valuable resources. Our goal is to empower brokers to better serve their clients and grow their businesses alongside us.


As Australians continue to grapple with affordability, the appetite for personal loans has been booming.

For many Australian households, the last financial year represented a mixed bag. The first half of the year saw the Reserve Bank of Australia (RBA) increase the cash rate by another 25 bps after a rapid rise the year before, which was followed by a six-month hiatus to let the dust settle. With the cash rate now at 4.35 per cent, those with mortgages are feeling the pinch, while renters are also having to tighten their belts as landlords increase rents to cover their mortgage repayments.

Personal loans are therefore providing some relief for households feeling the pinch. The difference this year is they’re also providing opportunities for lenders that are already glimpsing bright shoots on the horizon. And that’s good news for brokers.

Amid these cost-of-living pressures, brokers are well placed to help support borrowers achieve their dreams.

What is the demand for personal loans?

The value of new borrower-accepted loan commitments rose to $2.58 billion, according to the most recent Lending Indicators data published by the Australian Bureau of Statistics (ABS). While this figure represents a modest 0.8 per cent monthly lift – following a 4.1 per cent rise recorded in March – it’s a whopping 18.1 per cent year-on-year increase.

More than half of this demand for new loans came from the purchase of road vehicles, equating to $1.6 billion in new loan commitments.

The ABS also reported a spike in the value of personal loans for external refinancing to $191 million, a 17.9 per cent year-on-year increase, alongside rises for personal loans for smaller purchases such as household and personal goods and travel and holidays.

Matt Hall, head of sales and partnerships at personal lender MoneyPlace, tells The Adviser that consumer expectations present new opportunities for brokers to diversify into the personal lending space.

“In the old days, everyone just thought about personal loans for debt consolidation or car purchases,” Hall says.

"This marks a complete shift in mindset for the industry. Brokers are diversifying more than ever, looking to enhance their portfolios and offer a wider range of solutions to their clients.

“People have many important goals they want to finance now and being able to facilitate that is what we’re all about and where we’ve seen a dramatic increase.”

Hall says larger discretionary purchases, such as home improvements or new appliances, are good examples of where personal lending can be a good fit, noting brokers are getting smarter in understanding the wide variety of solutions these products can provide.

“It’s not just about the typical deck installation or car purchase (although we do finance those); people have diverse needs they want a simple solution to because it’s important to them,” Hall says.

“And being able to provide that is what we’re all about. We pride ourselves on also being able to fund anything that is legal. So that’s really opening the door and taking the blinkers off as to where people’s imaginations can go.”

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A new generation of borrowers

MoneyPlace CEO Kylie Waldock says she’s observed an increase in personal loans for cohorts previously uninterested in this finance type.

“There’s traditionally been a propensity for more males to apply for a loan. Now, we’re seeing an increase in female applicants and also a growing number from Gen Z, which is great to see!” Waldock says.

“People are starting to have a greater awareness of finance, getting themselves set up for their future, and through exploring lending options before committing to buying a home. It’s encouraging to see an increase in applicants from the Gen Z cohort, taking these steps toward financial independence.”

Waldock says brokers are well positioned to add value to existing home loan clients who may have younger family members who might be thinking about buying a car or travelling overseas.

“Those sorts of things are allowing people to think about, ‘How do I get access to finance that allows me to do the things I want to do in life?’ and it’s all about experiences. We’re allowing people to have those experiences in life, which is really important to a lot of Gen Z,” Waldock says.

The opportunity in personal loan writing

Lenders like MoneyPlace are coming to the table by opening up their appetites for a broad range of clients. Even for taking out personal loans to consolidate debt, the key for brokers is ensuring that the lender is able to see any potential barriers or mitigants early on to ensure things are not dragging out.

“We don’t want to make it difficult,” the MoneyPlace CEO says. “We want to be able to seek to understand and get the right information. That’s where brokers can help us, by being able to explain why a customer’s situation is what it is.

“Brokers are also able to go through their client’s bank statements, understand how they’re spending their money, and having the conversations with them around where there might need to change behaviour. Explaining that to us will help give us comfort and being able to then provide that solution in a quick and timely manner.”

Waldock says people come to personal loans due to the speed and efficiency of the products.

“That’s what we’re good at and we’ve spent a lot of our time over the last two years, driving that reliability and consistency in being easy to deal with and fast. They’re the attributes that a broker wants to be able to rely on in that type of proposition and that’s what we have been able to do,” Waldock says.

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MoneyPlace’s top tips for writing personal loans

Leverage your resources

BDMs are a broker’s most valuable asset in terms of support. Don’t be afraid to ask questions about areas in which you can improve, or areas you may need to watch out for.

Know the client’s circumstances

The reason why a customer goes to a broker is because they want support, advice, and direction. By really taking the time to understand the customer’s circumstances, and reviewing their expenses and lifestyle, you can help identify why things might not be black and white so we can move through that deal as quickly as possible.

Access a suitable product

At MoneyPlace, we know everyone’s financial situation is unique. That’s why we offer tailored interest rates to fit each borrower, with unsecured rates starting at 7.24 per cent p.a. (7.24 per cent p.a. comparison rate*) and secured rates from 6.52 per cent p.a. (6.95 per cent p.a. comparison rate^). Our loans range from $5,000 to $80,000 over three, five, or seven years.

Why choose MoneyPlace?

  • Quick approvals: Get approvals within 24 hours and funds in the account the same day!
  • Flexible loan purposes: We fund anything legal, including dual-purpose personal loans.
  • Seamless process: Our straightforward application process minimises hassle and maximises efficiency.
  • Dedicated support: Our team is always ready to help, ensuring a smooth journey from application to settlement.
  • No hidden fees: Transparent terms with no hidden costs, so clients know exactly what they’re getting.
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