The Adviser partnered with analytics and service provider CoreLogic to host the first-ever Lead Gen Bootcamp in May. This industry-first initiative unpacked the elements of lead generation for brokers, equipping them with the tools to find new business in any market conditions
When the market is weak, waiting for organic referrals can feel about as useful as sitting on the bonnet of a broken-down vehicle as your competitors speed by. The beauty of an effective lead generation strategy is that it keeps your business moving.
In May, The Adviser’s inaugural Lead Gen Bootcamp provided an audience of highly engaged brokers with tools and strategies to jump-start their lead generation activity and convert these leads into new business.
With the support of principal partner CoreLogic, the event travelled to Melbourne and Sydney to showcase the lead generation solutions that deliver the most effective return on marketing investment for brokerages of all sizes.
Speaking following the event, CoreLogic’s head of broker Chris Wagner said it was encouraging to see such a healthy level of engagement.
“It was amazing,” Wagner said. “Everyone was there to see a potentially new way of doing things within their business.”
Quality v quantity
The program commenced with video marketing sessions from Trusted Finance founder and director Rob ‘Robbo’ Roper, also known by his social media moniker: Robbo, the Aussie mortgage guy.
Roper explained how social media videos can be used to build a quality lead generation funnel and shared tactics for turning a captive audience from TikTok and Instagram into quality leads.
“A lead will not contact you if they’ve left a video feeling like home ownership is not an option for them in the near future,” Roper said.
“To generate leads, tell home buyers that you have the solution for their problems. Don’t forget to include a call to action so that your leads contact you straight away.”