Industry heavyweight joins Empower Wealth
Sam Boer has joined Victorian-based financial services group Empower Wealth as its new business development director.
Boer, the former CEO of aggregation group Smartline and former head of broker for the Commonwealth Bank of Australia (CBA), had been working with Empower Wealth on an advisory basis since 2023 before this appointment on 3 June.
Boer is now tasked with identifying, assessing, and working on merger and acquisition opportunities for the financial services group. He will work collaboratively with established brokers and businesses looking to transfer the custodianship of their client base to Empower Wealth Mortgage Advisory.
Boer said: “Our plan is to not only realise value for maturing mortgage broker businesses looking to transition out of the industry, but also by helping as many of their clients as possible achieve financial freedom through the Empower Wealth platform and services we provide.”
Sam Boer