Bankwest has announced that it is moving towards becoming a fully digital bank in 2024 and will be prioritising investment in the broker channel.
Currently, around 90 per cent of Bankwest’s home loans are originated through the broker channel and 97 per cent of transactions by Bankwest customers are serviced digitally, with fewer than 2 per cent of its customers visiting a branch regularly.
As such, the bank will be closing its remaining 45 branches in Western Australia, with 15 regional branches converting to the Commonwealth Bank of Australia (CBA) expected by year’s end.
Ian Rakhit, Bankwest’s general manager, third party, said: “Brokers are so important to Bankwest and the decision to pivot the business to free up increased investment to enhance its broker offering is a reflection of that importance.
He told The Adviser: “I was around when we closed a lot of our branches in 2018, and the money there was invested to deliver our broker portal that continues to earn rave reviews because of the ease in which brokers can access information on their customers.
“In 2022, the money from more branch closures was invested into DocBox, which allows brokers to place customer documents directly onto the file for an assessor or credit manager to action immediately. “Like we saw then, what we’ll see now is a redirection of investment into broker tools and broker services.”
Association heads Anja Pannek (MFAA) and Peter White AM (FBAA) have largely highlighted the potential benefits this could have for brokers.