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Broker share to top 50pc

by Staff Reporter8 minute read
The Adviser

Brokers should see their market share eclipse 50 per cent over the coming few years, thanks to NCCP.

Speaking to The Adviser, Advantedge's general manager of broker platforms Steve Weston said the new legislation had helped improve the way brokers were viewed by borrowers.

While brokers have always had a very strong service proposition, Mr Weston said legislation had helped brokers promote themselves as true finance professionals, which should help them grow their distribution.

"Bank branches will always struggle to compete against brokers, especially in today's legislative environment," Mr Weston said.

"Brokers have a choice of loans, they have expertise and they now have a very strong service proposition that includes the giving of financial advice.

"It is for these reasons that I expect brokers to see their market share grow in the next few years, and there is nothing to stop it growing beyond 50 per cent."

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