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A boutique aggregator says it has generated almost $900,000 of new revenue for brokers since launching its lead generation platform.
Perth-based Ballast launched CustomerConnect 12 months ago as a way to share referrals across the group's range of financial services businesses.
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Chief executive Frank Paratore said CustomerConnect had helped brokers diversify and earn more revenue by making it easy for them to outsource work.
“In less than 12 months our reporting shows that referrals sourced through CustomerConnect have resulted in almost $900,000 of new revenues created and shared with our members, of which over $700,000 has been for financial services outside of traditional finance,” Mr Paratore said.
“We view this level of conversion as extremely encouraging as it certainly provides additional integration avenues and revenues for our members and demonstrates that financial services integration is certainly feasible.”
A quarter of CustomerConnect leads have generated sales of at least two products, he added.
Meanwhile, Mr Paratore told The Adviser that Ballast is “very ambitious to grow” and has been in talks with several acquisition targets throughout Australia.
The firm wanted to maintain its boutique status, however, because it was wary of becoming too large and bureaucratic. Ballast currently has 40 staff and 120 brokers on its books, he said.
Any potential acquisition would have to share Ballast’s thirst for growth and the aggregator's belief in an integrated financial services model, Mr Paratore added.
