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PLAN Australia has conducted a rebrand as it looks to recruit “premium” brokers who are hungry for growth.
The aggregator has unveiled a new logo, colour scheme and website, which are designed to reflect a “premium aggregation service” with leading technology.
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Chief executive Phil Quin-Conroy said the aggregator was “in growth mode” and keen to add to its pool of 1,300 members.
Mr Quin-Conroy declined to provide targets, although he told The Adviser the focus was on quality rather than quantity.
Any business that was not looking to grow rapidly would not be the right fit for PLAN, he added.
PLAN was happy to back any successful growth strategy, whether it was based around organic growth, adding services or geographic expansion, said Mr Quin-Conroy, emphasising that the rebrand was based on a belief that businesses needed to constantly evolve to remain competitive.
“The mortgage broking and technology markets have changed significantly over the past 10 years and it was time for PLAN Australia to evolve and adapt to ensure we continue to deliver excellence to our members,” he said.
“It was important to take our members on this journey and their feedback has been pivotal to help shape our future growth and direction.”
