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Aggregators challenged by rising broker numbers

by Nick Bendel8 minute read
The Adviser

One aggregator has warned that industry growth has created bottlenecks in broker support services.

Vow Financial said it had received 33 online membership enquiries for March, which the aggregation group described as a high number.

The company also said it had added 65 broker groups to its network in 2013.

Chief executive Tim Brown told The Adviser that broking has become a more attractive profession due to the strong demand for housing and the cross-sell opportunities.

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However, he warned that an influx in broker numbers meant “there will always be a bottleneck in certain service areas”.

Mr Brown said Vow had increased its sales team to handle the extra work.

Waters Edge Financial Solutions principal Kerrie Watkins said she was in the process of switching to Vow because she felt she had been a victim of a bottleneck at her previous aggregator.

“I think my aggregator at the time was just too busy and they don’t care about the little people like me,” she told The Adviser.

“I think they get too big and they only look after their top brokers who are bringing them in heaps of money and they don’t care if the likes of me are struggling.”

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