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Industry first as Connective employs ‘conversion coordinator’

by Staff Reporter8 minute read
The Adviser

In a bid to keep lender errors in check and broker conversion rates high, Connective has employed a quality and conversion coordinator.

Connective principal Mark Haron told Mortgage Business that the coordinator would be responsible for tracking lender errors and supplying each broker with detailed loan lender reports.

“We were expecting more detailed reporting from a number of the major and second tier lenders, but that simply hasn’t happened,” Mr Haron said.

“In broking 20 per cent of all mistakes are lender errors, and this can have a real impact on a broker’s conversion rate. We employed a coordinator to help our brokers make sure lender errors are not adversely impacting their conversion ratio.”

According to Mr Haron, Connective is the first aggregator to hire a quality and conversion coordinator.

“While our coordinator Alison only officially started last week, we have been in the recruitment phase for some time and we have wanted to create a position such as this for the last 12 months. But, it was all about timing,” he said.

“Moving into the new year, we want brokers to have the best conversion rates possible and be assured that any mistakes recorded against their name are their own.”

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