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While brokers expect a higher level of support from aggregators to ensure sustained growth there’s an increased perception that they are partners in their business, a survey has found.
According to a recent Choice Aggregation Services (Choice) survey analysing the business habits, needs and opinions of its members, 79.2 per cent perceived Choice as a key partner in their business – up 64 per cent on 2008’s figures and 71 per cent on 2007’s.
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Just 11.8 per cent said they didn’t perceive Choice as a partner while 9.0 per cent were unsure.
Brendan O’Donnell, CEO of Choice, said the result affirmed that recent initiatives to increase member support were gaining traction.
“Aware of the challenges brokers have been facing, we’ve geared our strategy to increase our penetration with members, talking to them, listening to them and implementing changes in our business to help drive their businesses forward."
Mr O’Donnell said it was imperative that as an aggregator, Choice was at the forefront of the broker swing towards wider finance broking – a philosophy that was supported by the survey results.
Lee Dittmer from brokerage WHO Finance, which aggregates through Choice, said they have been able to grow despite recent market challenges as a result of Choice’s focus on member support and a “genuine approach to understand our business needs”.
