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Choice Home Loans has successfully launched an online loan comparison tool in an attempt to deliver more leads for brokers.
The facility is available through the group’s website and allows individuals to easily compare home loans using a customised search engine.
The tool is able to recognise the type of home loan that customers are interested in by referring to Choice Home Loans’ panel of lenders, and can even display specific features such as additional repayments or low-doc applications.
Choice CEO Stephen Moore said the new development comes at an important time, as digital business continues to increase.
“Australians spent more than $15 billion online last year, a 12.5 per cent increase on the previous year’s figures, which shows the power of online as a space for customers to engage with businesses and make purchase decisions,” he said.
The launch comes after 31 per cent of members in the Choice Home Loans’ annual broker survey indicated that generating leads is one of the top priorities for growth over the next 12 months.
“Brokers are telling us that generating consistent, quality leads is one of the key factors that could take their business to the next level in 2015,” Mr Moore said.
“We have taken that feedback on board and developed a tool that will help brokers engage with a new and strongly growing demographic of borrowers in the market.”
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[Related: Bernie Lewis joins Choice]
