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Aussie Home Loans has recorded the highest number of monthly customer enquiries for home loans in the group’s history.
Almost 16,000 customer enquiries to Aussie's brokers were recorded in March – 7 per cent above Aussie’s previous record set in October last year, the group said in a statement.
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Aussie CEO James Symond said the brokerage has been focusing on boosting customer enquiries and driving business through its stores and brokers.
“One of the key benefits a broker has in choosing Aussie as a partner for their business is the continued investment and support we provide to ensure solid levels of customer enquiries,” Mr Symond said.
“The Aussie brand is one of the most recognised in the industry, and the support to leverage our brand enables good brokers to be even better.”
Mr Symond admitted that although the low-interest rate environment played a part in these results, the success of Aussie’s marketing programs and, in particular, the launch of its Second Opinion campaign, were key reasons behind the strong customer demand.
“Consumers are responding with their feet and their fingers by visiting our stores, calling in and going to our website,” he said.
“To further leverage off the awareness and success of Aussie’s national campaigns, we have marketing managers in every state that coach our brokers and franchisees on how to better promote their businesses and build their profiles in their local communities.”
[Related: Aussie launches new credit-scoring tool]
