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Almost two thirds of all brokers are dissatisfied with their aggregator’s technology platform, a new poll has found.
According to The Adviser’s latest straw poll, 66.1 per cent of brokers feel their aggregator’s technology platform fails to meet all of their requirements.
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Of the 366 respondents, just 33.9 per cent of brokers said their aggregator’s technology platform accommodated their needs.
Seven Point Finance director Brett Amos is among the majority of brokers that feel his aggregator software is not up to par.
He said his aggregator’s database functionality was disappointing and failed to hit the mark.
“We are presently trying to incorporate an external Customer Relationship Management (CRM) application into our existing aggregator software because we find that the software provided by our aggregator does not have enough features,” Mr Amos told The Adviser.
Software is a core feature of an aggregator’s value proposition, so getting it wrong could prove costly.
Ray Hair, chief executive officer of PLAN Australia, said his aggregation company was constantly reviewing and renewing its software capabilities based on broker feedback.
Each year PLAN conducts an Annual Member’s Survey that questions the validity and performance of its technology platform.
“Based on our results, we can see that more than 75 per cent of our brokers are happy with our software. That said, we have been conducting these surveys for the past eight years and we often learn about areas we can improve on, which we strive to do immediately,” he said.
