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Mortgage aggregation group eChoice has announced the appointment of Simon Adler as its new sales operations manager.
Mr Adler joins eChoice from Aussie Home Loans, where he worked as the group’s senior sales operations officer. He has over 30 years’ experience in the financial services industry, having directed his own mortgage broking business, as well as holding roles at RAMS and NAB.
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Paul Liccione, eChoice’s general manager of sales and distribution, said the company is delighted to have Mr Adler on board, and his extensive experience in mortgage and financial services will further strengthen its commercial programs and long-term plans for the business.
“Having a respected and qualified industry professional such as Simon directing the training and recruitment elements of our broker operations will provide eChoice with critical support to continue driving and innovating our distinctive career propositions for brokers,” he said.
“And most importantly, as a former business owner, he is uniquely placed to become the vital and trusted go-to resource, enabling more brokers to build a better business.”
Mr Adler’s appointment follows eChoice’s appointment of Blake Buchanan as its new national sales manager earlier this month.
