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The major brokerage has appointed its first chief digital officer, a new senior leadership role that is focused on enhancing the customer experience.
Aussie has announced the appointment of Rainer Rhedey to the newly created executive role of chief digital officer (CDO).
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The newly formed role is focused on digital transformation, which Aussie said it is focused on to further enhance and “redefine” the customer experience.
Mr Rhedey enters the role with over 20 years of digital, technology and transformation experience at Fairfax Digital and was most recently chief technology and information officer at Seven West Media.
As CDO, he will lead Aussie’s technology and digital teams, headed by David Pritchard and Richard Puncheon.
Commenting on the new appointment, Aussie chief executive James Symond said: “I am delighted to welcome Rainer to our strong executive team, helping our business become smarter and more responsive to customer expectations and the industry.
“Under his leadership, Rainer will play a critical role for Aussie as we invest in improving and advancing our infrastructure, systems and digital experience to deliver better services for Aussie brokers and our customers,” added Mr Symond.
Mr Rhedey also expressed his anticipation and passion for driving improvements to the entire customer experience, particularly during a time of change for the banking industry.
“We need to ensure that the business is leveraging the best technology without losing the personal human touch that is so important in the industry,” Mr Rhedey said.
“There are definitely opportunities coming with the changes to financial services, such as open banking. It’s a really exciting time to be joining Aussie.”
[Related: Aussie welcomes new state manager]
