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The major brokerage has announced a new home advertising campaign and the integration with a mortgage origination system to help digitise the loan process.
Aussie has launched a new national advertising campaign that focuses on the importance of staying at home during the coronavirus isolation period, as well as the importance of choosing the right home loan.
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The campaign will air across free-to-air television, catch up TV, YouTube, social media, radio, Spotify and podcasts.
The 30 and 15-second television campaigns show a montage of Australian families going about their daily activities. As the advertisement draws to a close, Aussie brokers on video chat begin to fill the screen to remind customers to speak to Aussie and ensure their current home loan is appropriate for them.
The campaign also recognises that the current environment may have changed people’s finances, prompting them to consider whether their home loans are still appropriate for their current circumstances.
Aussie head of marketing Sascha Hunt said: “Importantly, now may be an ideal time for customers to review their home loan options and chat to an Aussie broker.”
The campaign idea originated from Aussie’s customer data and insights, which showed customers are increasingly considering their financial circumstances during the coronavirus pandemic and are enquiring about whether they should review their existing home loan, while interest rates are at record lows.
Streamlining loan documentation process
In view of social distancing measures to contain the spread of the coronavirus, Aussie also announced that it has fully integrated FileInvite within its mortgage origination system to streamline the loan documentation process for customers.
The partnership forms part of the brokerage’s ongoing investment in technology initiatives announced by Aussie CEO James Symond earlier this year.
Customers can now receive a link to their personal secure portal and supply the required documents online from various devices.
In addition, it includes a facility for voice or video calls with Aussie brokers.
The entire loan selection and application process can be achieved without the need for a face-to-face meeting or provision of hard copies of documents, the brokerage said.
Key features of the integration include:
- Brokers are required to enter the customer details once into a single system, reducing the risk of potential data entry errors
- User authorisation and authentication are controlled by Aussie systems without the need of manual administration
- Automatic syncing to Aussie’s cloud storage system
According to Aussie, this is the first major initiative launched by recently appointed chief digital officer, Rainer Rhedey.
“While this integration has been in the pipeline for the past 18 months, COVID-19 has emphasised the need to provide a safe, simple and secure way to get documentation to our customers without them leaving the comfort of their home,” Mr Rhedey said.
“The FileInvite integration, which is now available through all Aussie Brokers, provides our customers and brokers with technology that accelerates the often tedious and time-consuming process of providing the correct documentation to gain loan approvals.”
Matthew Rose, franchisee of Aussie Prospect and West Lakes in South Australia, was one of the first Aussie brokers to pilot the technology and said it had improved the application process for his customers by up to 20 per cent.
“The technology has made it easier to interact with my customers, who can now take more control of their applications process by following simple steps to deliver their identification, payslips and other documentation securely through the encrypted portal,” Mr Rose said.
