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Mortgage Advice Bureau has named a new executive, as it positions itself for growth in the Australian market.
UK broker brand Mortgage Advice Bureau (MAB) has appointed Andrew Gooding as its new chief marketing officer.
Previously, Mr Gooding had been head of marketing at Choice, FAST and PLAN, following stints as head of growth enablement and director of broker marketing at NAB.
He had also been manager of sales and marketing at financial planning and mortgage broking firm Choice Capital.
He is also the director and co-founder of mental health-centred charity Hanna Foundation.
Mortgage Advice Bureau UK chief executive and co-founder Peter Brodnicki commented the new appointment will be an important step in the evolution of the group’s Australian business.
“Cultural fit is imperative and in Andrew we recognise a person who is not only a great marketer, but also someone who is able to have really meaningful conversations with brokers and provide valuable guidance to them,” Mr Brodnicki said.
MAB managing director Darren Cantor similarly added Mr Gooding has joined the business to help it along as it enters a phase of growth.
“At MAB we are all about building a team of accessible industry leaders for our enterprise partners to leverage and learn from, and with Andrew’s extensive knowledge of the broking industry, we know he will add genuine value to MAB and our brokers,” Mr Cantor said.
Meanwhile, Mr Gooding said that his new employer has a “stand-out” value proposition.
“Their target market is defined and their value proposition aligns with the needs of that market, such as their sustainable lead flow and profit monitoring programs,” he said.
Mr Gooding commenced in the role on Monday (21 February).
[Related: Revolve Finance MD named to FSCP]
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ssimpkins
AUTHOR
Sarah Simpkins is the news editor across Mortgage Business and The Adviser.
Previously, she reported on banking, financial services and wealth management for InvestorDaily and ifa.
You can contact her on sarah.simpkins@momentummedia.com.au.