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Following its acquisition by MA Financial Group, aggregator Finsure has revamped its leadership structure.
Under a new leadership structure, Finsure founder John Kolenda will become MA Financial’s new managing director, strategy & growth – lending, while Finsure’s current general manager, Simon Bednar, will take on Mr Kolenda’s former role as Finsure chief executive.
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The changes follow MA Financial’s $145 million acquisition of Finsure and aim to prepare the 10-year-old aggregator for “a new decade of growth”.
Speaking of Mr Bednar’s appointment to Finsure CEO, Mr Kolenda said: “Simon will assume responsibility for the day-to-day management of Finsure while accelerating our growth agenda and providing additional value for our expanding broker network which now boasts more than 2,200 brokers.
“Becoming Finsure CEO is a natural progression for Simon who has been with us from the beginning and has excelled in senior management roles with the group, including the last seven years as general manager.”
Mr Bednar, who joined Finsure as state business manager in Victoria in 2011, said he was proud to have played a key role in the group’s development.
“I am delighted to now become CEO of Finsure and I am excited about the future for the group as we head into our second decade,” he said.
Mr Kolenda said he would be transitioning to a more strategic role to work closely with MA Financial to support several of their business verticals.
In his new role, Mr Kolenda will still be heavily involved in “strategically adding value to the third-party lending market” and he said he was “looking forward to the challenge of a new role, whilst at the same time, using his platform to continue his ongoing support of mortgage brokers”.
“The strong financial position of MA Financial has provided exciting opportunities for Finsure,” Mr Kolenda said, adding that the aggregator is “uniquely positioned as a scalable, technology-enabled platform with a differentiated service proposition to become one of the most powerful pieces of financial infrastructure in the Australian residential mortgage market”.
“MA Financial can support Finsure in this journey through its access to capital, credit and lending capabilities and technology expertise.
“When we started Finsure in 2011, I could not have imagined the speed of our growth and all the accomplishments of the group, which has a loan book approaching $70 billion.
“Now with our partnership with MA Financial, we have a tremendous opportunity for even greater achievements.”
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