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The non-bank lender has joined the lender panel of Lendi Group, with its products now available to brokers under the Aussie, Lendi and Domain Home Loans brands.
La Trobe Financial has become the 28th lender to join the lending panel of Lendi Group, making its broad range of residential and commercial lending solutions available to brokers across the group.
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The lender, which is currently celebrating its 70th anniversary, currently has $14 billion in assets under management, including La Trobe Australian Credit Fund that further increases its lending capacity.
Welcoming the new addition to the panel, the brokerage group said that its brokers would be able to provide “Australians greater choice and flexibility in their home financing journey”.
Brad Cramb, Lendi Group’s chief executive of distribution, said: “With its personalised service that reaches customers who do not meet the requirements of many traditional banks, La Trobe Financial complements our extensive Lending Panel.
“Having La Trobe Financial join our panel provides broader product choice and solutions for homeowners seeking local in-person broker expertise or an online experience through our network of more than 1,000 mortgage brokers in our Aussie, Lendi and Domain Home Loans brands.”
La Trobe Financial’s chief lending officer, Cory Bannister, said: “La Trobe Financial is thrilled to be joining Lendi Group’s Lending Panel which will assist in delivering our extensive range of lending products to a greater number of under-served Australians.
“This partnership will also allow our technological and educational offerings to be utilised by Lendi Group’s large broker network, ensuring the loan application process is simplified and made more transparent to brokers, in turn helping the customer.”
Lendi Group’s panel now reportedly offers more than 2,500 products across 28 lenders.
“Lendi Group is committed to helping Australians achieve their home ownership dreams, seamlessly, which includes providing customers with the most competitive deal for their personal circumstances,” Mr Cramb added.
The group has been rapidly building its lender panel, and last week welcomed customer-owned lender Great Southern Bank to its offering.
The brokerage group recently marked its first year of business since merging brokerages Aussie and Lendi, with brokers now harnessing the technological backing of the Lendi group and Aussie rolling out some of its working models – including associates and clients solutions – across the Aussie mobile channel for additional support.
Under this model, company-generated inquiries are fielded by the in-house associates team, who makes first contact with the client to qualify them before booking appointments with a broker (or into a nurture pipeline for specialised contact), while the client solutions team assists with loan packaging.
Aussie has also redefined the strategy for its retail network, focusing on “top tier territories”, and is moving to support brokers in becoming the “CEOs of their own business” – while maximising ROI through support models designed to scale.
There’s also a strong focus on growing the businesses of existing retail brokers and increasing the number of brokers per store.
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