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AFG launches updated commercial lending platform

by Adrian Suljanovic11 minute read
AFG launches updated commercial lending platform

The aggregator has launched a full refresh of its commercial lodgement platform, AFG Business, to help improve efficiencies.

Australian Finance Group (AFG) is now offering brokers a “streamlined experience” through its commercial lodgement platform, AFG Business, in an effort to make the platform more “user-friendly”.

Built in partnership with Biz2Credit in 2016, the aggregator has used the AFG Business platform to help its brokers diversify their income through commercial lending.

Approximately 3,500 AFG brokers have access to the platform to find and secure business finance products from AFG’s lender panel of 37 commercial and asset finance lenders.

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According to the group, the improvements to the platform include user-experience changes such as side and top navigation panels for easier movement between sections, a new landing page with all key information in one place, and enhanced flexibility to navigate between screens.

The updated platform also integrates AFG’s new branding and comes with streamlined customer and application dashboards and a new commercial property stamp duty link.

AFG Business updates were rolled out last month, with “further enhancements” also being worked on as lenders update their digital capabilities.

Speaking of the enhancements, David Drinkwater, AFG national manager asset finance and commercial, said that “all good technology requires enhancements and upgrades.”

“We have been listening to our members feedback and have concentrated on the ease of experience, not only updating the look and feel, but also making navigation easier and more intuitive, Mr Drinkwater said.

“We have many more enhancements currently in an ongoing pipeline of design, production and implementation. 

“The technology is only going to get better, and we always welcome suggested feedback from our members.”

AFG said it aims to make this platform “very attractive” to brokers who are seeking technological assistance in gaining success in the commercial lending sector through the support provided by a team of ex-commercial bankers.

The updates to the business lending platform come as AFG makes a further push into the commercial lending space.

The aggregator recently partnered with Accendo Financial to offer subsidised commercial training for brokers seeking to diversify, and increased commercial training pathways on their L&D platform, Learn, in an effort to expand the AFG Business arm.

[RELATED: AFG non-executive director steps down from board]

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Adrian Suljanovic

AUTHOR

Adrian Suljanovic is a journalist on Momentum Media's mortgages titles: The Adviser and Mortgage Business.

Adrian has written for a range of titles under the Momentum Media umbrella such as IFA, Investor Daily and Lawyer’s Weekly before joining the mortgages team in 2022.

He graduated from the University of Wollongong in 2021 gaining a Bachelor of Communication & Media with a major in Digital & Social Media.

E-mail Adrian at: [email protected]

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