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Given the NSW mortgage-market size, PCF Group has appointed two new state directors to best support its brokers, it has announced.
PCF Group (PCF) has continued its state-by-state broker support strategy and added another key NSW team member last week, the aggregator has announced.
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Torri Martin has joined the group, which manages the aggregation brands of PLAN Australia, Choice Aggregation and FAST, as state director. In the role, Ms Martin will work alongside PCF Group’s other NSW state director Greg Cooke, who officially took on his role in October 2022.
PCF Group represents more than 4,000 mortgage brokers across Australia and encompasses “a unified management structure” delivering greater accountability and service to brokers and businesses operating within the three individual brands, it explained. It is part of the Loan Market Group (LMG).
Group managing director, Stephen Moore, noted the size and scale of the NSW market and said the two state directors would enable the group to “best support its growing broker base”.
“Together, Greg Cooke and Torri Martin will provide PCF Group’s NSW brokers with unparalleled leadership, support and advice,” Mr Moore explained.
“Their combined expertise, experience and energy will help drive the business and its brokers to even greater heights in NSW.
“We’re delighted to have locked in these key leadership roles and can’t wait to see what the combined powers of Greg and Torri bring to the team.”
Years of combined experience
As PCF Group highlighted, Ms Martin brings 19 years’ financial services experience to the role, having worked across third-party distribution, credit cards, personal loans, and asset finance.
She joined PCF from Latitude Financial Services, where she was focused on channel strategy, aggregation partnerships, and growth, it explained.
Commenting on her appointment, Ms Martin said there’s much to look forward to in her new role.
“I am really looking forward to connecting with our members to get a real understanding of their business, their needs and how we can support and advocate for them to meet and exceed their business goals,” Ms Martin said.
“PCF Group houses great brands, with some really strong broker businesses.
“The group is on an exciting transformation journey that has the potential to bring unique and market-leading propositions to the market.”
[Related: Loan Market exits advice amid troubled PCF integration]
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