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Cherie Bell has joined the aggregator’s executive team, tasked with unlocking more revenue opportunities for brokers.
Major aggregator LMG has welcomed Cherie Bell to its executive team in the new role of group executive finance (CFO) & corporate strategy,.
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Ms Bell brings over two decades of experience in the financial sector across Australia and the UK at Bank of Queensland, Royal Bank of Scotland, UBS, and EY, driving strategy, financial analysis, and business performance.
She was most recently general manager, investor relations & integration at Bank of Queensland.
The new appointment has been tasked with expanding the aggregation group’s finance and strategy capability to drive insights and “unlock more revenue opportunities for brokers”.
In particular, the executive role will drive LMG’s financial and strategic agenda to support its growth ambitions and unlock opportunities to ensure broker market share continues to rise, along with the success of brokers, the group said.
Welcoming Ms Bell to the “LMG family”, LMG’s executive director & chief operating officer, Ewen Stafford, said: "Cherie’s deep financial, strategy and transactions experience will ensure LMG continues to use our size, as Australia’s largest aggregator, to deliver better outcomes for brokers and their clients.
“Cherie will play a key leadership role unlocking insights to support LMG’s multi-horizon growth agenda, and importantly, strengthen the competitive position of our brokers in a rapidly evolving landscape.”
Ms Bell commented: “I’m excited to join the team at LMG and to be part of an ambitious business at such an important time in the company’s history.
“Being part of a family-owned business with such a strong growth mindset and large market share means we can make a real difference to the industry and customers.
“I look forward to applying my experience to help drive LMG’s next stage of growth,” she said.
LMG currently supports over 6,000 brokers and advisers after recently subsuming PLAN Australia, Choice Aggregation, and FAST (PCF) brokers under the one brand.
The business spans across both Australia and New Zealand LMG brokers in both countries helping over 300,000 customers settle over $130 billion worth of loans in 2022 and reaching a collective loan book of $350 billion.
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