Login
ISCOVER
Jessica Darnbrough
Mortgage Choice has revealed that Advantedge will provide the funding for its new white label product.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
Last week, Mortgage Choice chief executive officer Michael Russell told The Adviser that the new white label product would be introduced to the market in November.
“This is our first foray into designing our own home loan and we are really excited about it,” he said.
“Adding another lender to our panel and broadening the range of products we source for customers through the release of our own pure white label range should increase the competitiveness of Mortgage Choice and LoanKit as well as that of the market.”
According to Mr Russell, Advantedge was chosen as the product’s funder for its competitive offering.
“Advantedge has a lot of experience and for our purposes and it presented us with the most competitive offering in terms of service, quality and receptiveness. Its team is working hand in hand with Mortgage Choice to create products that suit both our brokers’ and our customers’ needs,” Mr Russell said.
“The initiative also provides our brokers with more control, if needed, over the loan approval speed for a customer who needs the utmost of urgency. Greater ownership over the service we provide can only be a good thing.”
