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ASX-listed aggregator reshuffles broker support team

by Ben Squires11 minute read

AFG has bolstered its sales and support teams in key markets across Australia.

ASX-listed aggregator Australian Financial Group (AFG) has announced a series of new hires and internal promotions to sit within the sales and support teams across NSW, Queensland, and Western Australia.

In NSW/ACT, Jessica Van Den Heuvel and Edison Xie have been appointed as partnership managers, reporting to NSW/ACT state manager Haley Bellamy.

Van Den Heuvel previously held roles at Pepper Money and National Australia Bank and Xie draws on experience working at Synergy Advisory and Lendi.

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They’re joined by new partnerships manager Lisa Lam, who transfers to NSW/ACT after 18 months in a similar role in AFG Western Australia.

AFG has also appointed Chloe Savanah, previously of Pepper Money, as business relationship manager in AFG Home Loans’ NSW team.

In Western Australia, Sanil Shah – who has been at the aggregator for the past three years and most recently worked as partnership support manager – has been promoted to partnerships manager, reporting to Western Australian state sales manager Jia Jia Wong.

Rob James – who has been in the industry for the past 15 years, including working as a broker since 2011 – also joins as business relationship manager for AFG Home Loans, reporting to AFG Home Loans and commercial loans national sales manager James Tran.

And in Queensland, Sonya Blair and Hine Grey have both been appointed partnership managers, reporting to state manager Margie Cannizzo.

Blair brings 25 years of experience to the role, having worked at Mortgage Choice and Bankwest. Grey also has extensive financial services experience to call on, including stints at REA Group, Bendigo Bank, Adelaide Bank, and ANZ.

These new appointments come after the aggregator reported record high total lodgement volumes for 4Q24 (ended 30 June) in its Mortgage Index earlier this month.

Them Lam, head of sales and distribution at AFG, said the reshuffle is part of the aggregator’s commitment to serve a growing broker membership base.

“In many cases, we needed to look no further than our own teams to find quality people who are excelling in the business and worthy of promotion,” he said.

“For some roles there was also a need to search further afield, and despite a highly competitive market we are pleased to have also attracted several quality hires to the AFG team.”

Lam said that the aggregator prides itself on providing an exemplary service for brokers.

“The demand for the services from mortgage brokers is increasing and in many cases people have never been busier,” Lam said.

“AFG is here to support our valued members and we feel we have the right team in place to maintain our position as the aggregator of choice for all brokers, as well as continuing to build the trust and ongoing confidence we receive from our existing member base.”

[Related: New leader appointed for asset finance aggregator]

afg new hires july  ta ea t b

AUTHOR

Ben Squires is a commercial content writer at mortgage broking title, The Adviser.

He primarily works with clients to deliver promoted and sponsored content – both in print and online – and also writes news and features on the Australian broking industry.

As an experienced writer and journalist, Ben can write across different mediums but specialises in commercial content that meets client objectives.

Before joining The Adviser in 2024, Ben was a commercial content editor at News Corp, writing for several titles including The Australian, Escape, GQ and news.com.au.

He’s interested in writing about anything related to finance and technology.

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