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The major aggregator has partnered with CoreLogic to embed its PropertyHub lender valuations and property reports into its CRM system.
Thousands of brokers will be able to utilise the same AI-powered data that banks use for their valuations this month, following a new partnership between LMG and CoreLogic.
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LMG brokers will soon be able to access CoreLogic’s PropertyHub data directly via the aggregator’s customer relationship management (CRM) system, MyCRM, enabling them to order valuations for their clients and provide further property information (including post-settlement insights via equity and renovation calculations, suburb insights, withdrawn listings and aged listings, and alerts for new listings in targeted areas).
The aggregator said the new partnership would give broker clients greater certainty in purchasing property by offering them more visibility, while further cementing brokers as trusted advisers.
LMG executive chairman Sam White said: “We’re combining the trust that our customers have in our brokers with CoreLogic’s innovative insights to deliver a holistic finance and property experience.
“Brokers can now have more meaningful discussions with their customers, partnering with them in their financial and property journeys and helping them make better-informed, post-settlement property decisions with innovative data.
“LMG has been harnessing data to re-imagine the broker-customer relationship and CoreLogic’s insights complement our vision.”
Roland Cage, the executive general manager of broker ecosystems at LMG, said: “This is something that our network has been asking us for. Brokers will love the convenience of accessing CoreLogic’s insights via their MyCRM login.
“For our Loan Market franchises we have worked closely on co-branding professional reports to clients, optimising the experience and brand awareness for customers.
“And CoreLogic’s Learning and Development tools allow brokers to continually upskill their property knowledge, strengthening their offering and worth to their clients.”
Reflecting on the partnership, Lisa Claes, the CEO of CoreLogic, said: “This partnership between LMG and CoreLogic will be a game-changer for the broking industry. The connection to PropertyHub’s lender valuations and property reports will provide brokers with the best data, delivered precisely when they need it and we are excited to work with LMG on deepening the integration into MyCRM.
“Our extensive learning and development support will upskill LMG brokers’ property knowledge, ultimately elevating the broker-client relationship to new heights.”
The MyCRM update is the latest move by a major aggregator to enhance its core platform, with Connective having recently integrated commercial finance loan matching platform Financeable, Australian Finance Group (AFG) having announced that it had rolled out an enhanced BrokerEngine workflow platform BrokerEngine Plus, and Specialist Finance Group (SFG) revealing it will soon be upgrading its customer relationship management (CRM) to the Salestrekker 2.0 version.
[Related: Major aggregator launches enhanced broker platform]
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