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Nine personnel changes, including new and expanded roles, have been announced as the group moves to become a “destination for buying and owning property”.
Fintech and aggregation group Lendi Group – the parent company of mortgage brokerages Aussie and Lendi – has announced nine leadership changes to personnel, including a range of new and expanded roles.
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The changes – effective 1 December – include the promotion of Sam Hyman (brother to Lendi Group co-founder and CEO David Hyman), who has been promoted to the new role of general manager, national sales.
Formerly the general manager of customer operations, Hyman will now take over the leadership of the state general managers, inside sales, and associates teams and will be tasked with aligning strategy across channels, enhancing customer engagement, and achieving measurable outcomes.
Aaron Hockey, the general manager of network development, has seen his role expanded to also oversee the group’s training programs – the Centre of Excellence (CoE) and Graduate Program. These are now being led by Jasminne Goodwin (previously the senior sales manager and a former senior learning and capability manager) in the new role of head of the CoE.
Brian Phelan, a senior sales manager at the group, has been promoted to the new position of head of inside sales, overseeing the development and management of this internal sales team.
Meanwhile, Aleks Phamnguyen – previously the senior manager for franchise operations – has been promoted to the newly created role of head of distribution operations, streamlining operations across the network.
State-based leadership changes
While Lendi moved to a state-based leadership team in April, new changes have also now been announced among this team.
Following the departure of Corey Drew, the former head of retail for South Australia/the Northern Territory/Western Australia (who left in October to join Viking Aggregation), new leaders for these states have been appointed.
Peter Colman has been appointed as the head of South Australia, while Nick Walsh has been appointed to the newly created role of head of Western Australia.
Two general managers for the states, Matt Whyte and Joel Curley, have also seen their remit broadened with additional responsibilities.
Whyte (the general manager of Queensland) has seen his role expanded to also take on GM responsibilities for Western Australia, while Curley (general manager for Victoria/Tasmania) will also now look after South Australia.
A new vision for Lendi
Reflecting on the appointments, Lendi Group’s chief distribution officer, Brad Cramb, said: “We’re delighted to see the progression of team members through the distribution business who will maintain and enhance our leading broker value proposition in the market.
“I feel a huge sense of pride in the team we’ve built, and as we prepare to head into the new year, I know we’ve got the best team in place to achieve our vision of becoming the undisputed destination for buying and owning property.
“Congratulations to all.”
As part of its move to become “the undisputed destination for buying and owning property”, the group recently launched a conveyancing service, Aussie Conveyancing, to provide additional revenue opportunities for brokers while saving time for both customers and brokers.
Launched in partnership with e-conveyancing provider Settle Easy, the new offering allows home buyers to access Settle Easy’s conveyancing support, track their home loan and view real-time notifications via the Aussie broker platform.
It is currently available in Victoria and Tasmania, with plans to extend the service nationally in 2025.
Speaking about the new service last month, Lendi Group CEO David Hyman said: “The conveyancing process has been needlessly complex for buyers for too long. The launch of Aussie Conveyancing delivers on our promise to transform the way Australians buy homes – and further diversifies our offering.
“By integrating Settle Easy’s best-in-class conveyancing services directly into our existing platform, we’re not only streamlining a critical step for home buyers but also enhancing the overall experience,” he said.
The major broking group continues to review its structure and broker offering, and last month, told its brokers that it would be changing some of its tiered commission structures, including reducing its splits and charges to brokers to “ensure they are fit for purpose, in line with market conditions and promote growth within [Aussie] stores”.
[Related: Lendi Group reduces some commission tiers]
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