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Aggregator

AFG appoints new sales leaders

by Ben Squires7 minute read

The ASX-listed aggregation group has announced two strategic appointments to fill key leadership roles.

Major aggregator Australian Finance Group (AFG) has announced a strategic reshuffling of its sales leader team through the appointments of Christa Malkin as general manager of aggregation and Foti Apostolidis as state manager for Victoria and Tasmania

The appointments – both effective 1 April 2025 – will see Malkin support AFG’s broker network in the newly created role with Apostolidis filling the role previously held by his counterpart.

Malkin joined the aggregator in November 2021 as part of the strategic partners team before being appointed state manager for Victoria and Tasmania in March 2023.

 
 

Apostolidis also has extensive experience with the aggregator, joining as a partnership manager six years ago and spending the past four years recruiting new brokers to the company.

Them Lam, AFG head of sales and distribution, commented on the appointments, saying it was encouraging that the aggregator was able to fill two critically important roles from its existing team.

“Foti’s commercial acumen, dependability, and calm demeanour have made him a standout performer. He already has strong relationships with the Victorian-based team, and we are confident his leadership will drive continued success in the region,” Lam said.

“Christa epitomises the type of leader that AFG strives for. She lives AFG’s values, cares for our people, and exceeds the customer experience standards we aspire to provide to our members.

“Her leadership capabilities, industry expertise, and relationships with brokers are second to none.”

Broking industry momentum

These new appointments come after AFG released its half-year results for the financial year ending 30 June 2025 (FY25), with AFG brokers writing a record $31.1 billion in residential settlements, representing a 13 per cent increase on the previous corresponding period.

The aggregator noted the continued growth of its broker network to more than 4,100 brokers, extrapolating these figures to suggest one in six Australian brokers is now an AFG broker, one in 10 residential mortgages are written by an AFG broker, and more than 550,000 borrowers are serviced by AFG brokers every year.

“AFG is very proud of its 30-year history and the important role it has played in pioneering the mortgage broking industry, which creates competition and choice for borrowers,” Lam said.

“We expect broker market share to continue to grow, and with that will come further demand for an aggregation partner that can provide market-leading technology, compliance, and business-building support.

“To maintain our industry-leading position, we need to have the right structure and leadership teams in place, and these latest appointments fully demonstrate this commitment.”

[Related: AFG brokers settle record volumes again]

christa malkin foti apostolidis afg ta c qf

AUTHOR

Ben Squires is a commercial content writer at mortgage broking title, The Adviser.

He primarily works with clients to deliver promoted and sponsored content – both in print and online – and also writes news and features on the Australian broking industry.

As an experienced writer and journalist, Ben can write across different mediums but specialises in commercial content that meets client objectives.

Before joining The Adviser in 2024, Ben was a commercial content editor at News Corp, writing for several titles including The Australian, Escape, GQ and news.com.au.

He’s interested in writing about anything related to finance and technology.

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