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LMG and Loan Market brokers can now access one CRM system for their residential, commercial, and asset finance deals.
Following more than a year of pilot testing, aggregation group Loan Market Group has rolled out an end-to-end customer relationship management (CRM) system for all LMG and Loan Market brokers across residential, commercial, and asset finance.
The MyCRM Diversified, which the group said is “Australia’s only end-to-end CRM for residential, commercial and asset finance”, brings together all deals and lender policies under one CRM.
The group said the unified platform would be a “game-changer” for brokers, as it gives them everything they need to manage a client’s full financial needs in one place (rather than utilising multiple systems), thereby accelerating workflow.
Speaking of the new CRM expansion on Monday (17 March), Ewen Stafford, executive director and CEO of LMG, said the diversified platform was the result of years of investment.
“Clients expect their broker to do more than just home loans because, if you don’t, someone else will. MyCRM Diversified makes it easy to say yes to more deals, whether you want to write them yourself or refer them, without the hassle,” he said.
“This isn’t just a tech upgrade. It’s about cementing LMG as the home of the diversified broker. It’s now easier than ever to do more for your clients while unlocking new revenue streams.
“We knew that to make diversification work, brokers needed more than just tech. So we’ve also built the industry’s largest commercial & asset finance specialist team, to back brokers every step of the way.”
David McQueen, the CEO of Loan Market, said that he believed there is “significant untapped potential” for residential brokers in commercial and asset finance.
“Each year, around $60 billion in commercial lending goes directly to lenders, bypassing brokers. It’s not just a missed opportunity, it’s a wake-up call. The demand is there, the deals are happening, but too many brokers are watching from the sidelines,” McQueen said.
“With MyCRM Diversified, brokers can easily expand into commercial, whether they want to write the deals themselves or refer it to a specialist – all without extra cost, extra systems, or extra headaches – and in the platform they already use every day.
“Almost every mortgage client has other finance needs, whether it’s a car loan, equipment finance, or business lending, and brokers should be part of that conversation.
“MyCRM Diversified removes the barriers, allowing brokers to manage asset finance deals alongside home and commercial loans without switching systems or duplicating work.
“The result is more opportunities flowing through a single platform, helping brokers grow their businesses while giving clients a more connected experience.”
Loan Market Group has said that it will continue to tailor its technology offering to help eliminate unnecessary administration and help accelerate the loan submission process, including through direct lender integrations in MyCRM.
[Related: LMG appoints new CEO]
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