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Mortgage Choice today launched a reinvigorated strategic approach to franchise recruitment that will strengthen its growth opportunities in the 2012 financial year.
To coincide with this announcement the company has officially unveiled its new recruitment website: MortgageChoice.com.au/franchise-opportunities.
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The strategic plan and online platform are the result of extensive research that identified two strong areas for potential network growth for the brand.
“We are determined to make our mark in the industry this financial year, with our two-tiered franchise recruitment approach targeting market share growth,” Mortgage Choice general manager, product and distribution, Andrew Russell said.
“By utilising a range of resources, including our existing franchisees, we will get the message out there that Mortgage Choice is the first choice in financial services franchising,” he said.
“Our focus is on driving home what we do best – providing a value proposition that is at the top of the leader board.
“We will to continue to invest heavily in the brand to ensure the offering and new franchisees' onboard experience is unrivalled in the industry, as is our support of the entire network,” he said.
