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Aggregator

AFG lands LJ Hooker

by Staff Reporter11 minute read
The Adviser

Staff Reporter

LJ Hooker Finance has extended its reach in the mortgage space, signing an aggregation agreement with Australian Finance Group.

The move complements LJ Hooker Finance’s renewal of its continued long term agreement with mortgage aggregator PLAN Australia and is designed to provide LJ Hooker Finance with the ability to enhance its reach into every state and territory, including the AFG broker network.

Peter Bromley, head of LJ Hooker finance said to be competitive brokers need to have access to the best range of products and services.

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“The decision by AFG and PLAN to concurrently support LJ Hooker Finance indicates that the Australian lending landscape is maturing and embracing a new era of competitive lending,” Mr Bromley said.

“Brokers can now join LJ Hooker Finance, whether they are an affiliate with PLAN Australia or AFG. This will significantly support and galvanise LJ Hooker Finance’s growth strategies.”

LJ Hooker Finance’s own broker network has been growing steadily throughout 2011, increasing by 15 per cent in July and August alone.

“The overarching strategy for LJ Hooker Finance is to ensure that there is a broker aligned with each of LJ Hooker’s over 550 real estate offices around Australia.”

Mark Hewitt, AFG General Manager said the aggregator is delighted to be working with LJ Hooker Finance.

“To be selected as a preferred partner by an organisation of the reputation and professionalism of LJ Hooker Finance is a strong endorsement of our service offering. We are very much looking forward to helping LJ Hooker Finance achieve its growth goals,” Mr Hewitt said.

PLAN Australia chief executive Trevor Scott said LJ Hooker Finance and PLAN Australia enjoy an excellent partnership which has seen both businesses enjoy solid growth over a long term.

“As consumers embrace the move to a licensed industry, we expect increased consumer support of mortgage broking will deliver strong growth to recognised brands such as LJ Hooker Finance. PLAN Australia is happy to support LJ Hooker Finance in capitalising on this growth,” he said.

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