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In celebration of its 20th birthday, Aussie Home Loans has vowed to extend its broker footprint over the coming 12 months.
In addition to “significantly lifting its number of mortgage brokers”, Aussie has also launched a new advertising campaign that features executive chairman John Symond.
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The new advertising campaign also features a new tagline: “it’s smart to ask”.
“It is timely to personally urge Australians to question the way they look at their financial services provider, rather than simply taking a pathway direct to their bank. Aussie was created 20 years ago by asking consumers the question ‘why should the banks have things all their own way?’ We believe this question is just as relevant in 2012,” Mr Symond said.
According to Mr Symond the expansion of the company and advertising campaign will coincide with further rate cuts by the Reserve Bank to stimulate the economy, affected by the problems being experienced in many other economies around the world.
“We are setting in place our plans to continue our growth for the next 20 years, with a strong management team, a great service model and an expanding product range to service young and old Australians,” he said.
“Aussie expanded from mortgage management to mortgage broking in 2001, and from there we have expanded our suite of products and services in financial services over the last 10 years, while welcoming the Commonwealth Bank’s acquisition of a 33 per cent, minority stake in our business in 2008.”
Aussie now employs or contracts more than 1,000 people.
