Login
ISCOVER
Staff Reporter
One of Australia’s largest aggregators has refreshed its branding and broker proposition in a bid to capture greater market share and grow the overall business.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
Yesterday, Choice announced it would enhance its business systems through a deeper resourcing pool and a wealth of brand and marketing support materials.
Choice chief executive Stephen Moore said the move represents the next stage of growth for Choice Home Loans, which has more than 125 brokers across Australia.
"Improving our offering and refreshing the Choice Home Loans brand strengthens our value proposition to our brokers and their customers," Mr Moore said.
"Brand recognition will become an increasingly important asset for all brokers in the coming years. Already, the industry is seeing a trend towards people seeking a better deal on their mortgage and more personalised service from trusted brands in the market."
To mark the new brand and relaunched business, Choice Home Loans has today also launched a new website for brokers and their customers.
The site, www.choicehomeloans.com.au, will provide an easy-to-use hub with responsive design, supporting the growing trend of mobile and tablet usage.
The site's search-friendly design was developed specifically with broker profile raising, via search engines such as Google, in mind, the aim being to deliver leads directly to Choice brokers' CRM systems.
"Individuals are looking for advice from those who they trust and we see an ever-increasing role for brokers in this environment. A trusted and reliable brand is particularly important in maintaining customer loyalty as consumers move online and become increasingly social and mobile," Mr Moore said.
A new series of marketing collateral will also be rolled out to brokers in coming months to support the strengthened offering.
"Our priority remains firmly on helping our broker partners continue to grow their business but we also see opportunity to introduce new broker partners into the group to further increase the visibility of our brand among consumers,” he said.
"Our goal is to be a recognisable, trusted partner for brokers with our brand representing a mark of reliability and quality for their customers.”
