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ISCOVER
Staff Reporter
Custom Equity Group has formed new referral partnerships with two well-regarded Australian companies.
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From today, Custom Equity Group will have a strategic alliance with Raine & Horne as well as The Master Builders Association of NSW.
Under the terms of the alliance, real estate agents operating under the Raine & Horne brand as well as the members of the Master Builders Association will refer their clients on to Custom Equity Group brokers for financial advice.
Custom Equity Group’s managing director Sean O’Brien said the alliance would benefit all groups.
According to Mr O’Brien, a growing number of borrowers are seeking financial advice from a broker – preferring to deal with the third party channel rather than go direct to a branch.
"Over the past few months we have definitely noticed a movement towards the broker channel and other smaller and more innovative financial institutions, with 32 per cent of our business now being done with these new distribution channels,” he said.
"This reflects the mood of the market whereby it's not just the brokers who are looking for greater choice, but also their clients who are looking outside the more traditional financing options.
"Custom Equity Group, now owned and run by brokers, are looking to provide a genuinely fairer broking alternative, and this seems very attractive to brokers. A majority of brokers want to diversify their offerings and are ready to explore partnerships with major groups."
