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Vivienne Kelly
One of Australia’s largest aggregators has indicated there are numerous changes on the way for its software platform.
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AFG’s newly-appointed chief technology officer (CTO), Jaime Vogel, told The Adviser that the way consumers are looking to interact with retailers and service providers is changing rapidly – and aggregators need to keep up.
“We are very conscious that we need to help our brokers with changing consumer research and purchasing preferences,” he said.
“There will be innovations in mobility, social networking, analytics and improved efficiency through integration. Social integration will see sweeping improvements in how brokers communicate and engage with customers and prospects.
“Consumers are seeking more interaction and DIY functionality with integrated broker advice. Our major focus is on providing flexible tools that allow the customer to do business the way they want to, both now and in the future.”
Mr Vogel said brokers needed to use the New Year period to consider whether their current provider would be able to continue to help them into the future.
“Having the right tools to perform well across the increasingly mobile and digital world and engaging with clients in their social space are the keys in ensuring the benefits of having a mortgage broker onside are front and centre in consumers' minds.”
Mr Vogel was appointed to the newly-created role of CTO at AFG in December, a move designed to help enhance the aggregator’s software offering.
“AFG is renowned for delivering cutting-edge technology, and it will be exciting to help drive this process,” he said at the time. “Customers are increasingly choosing to interact with brokers online and via social media, and AFG has a clear vision for the direction we need to take to support our brokers and retain a market-beating position.”
