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ISCOVER
Jessica Darnbrough
Choice Aggregation has unveiled its new look and new brand at the MFAA Convention in Sydney this week.
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Speaking to The Adviser, Choice’s chief executive Stephen Moore said the new brand was designed to reflect the aggregator’s new approach to business.
“We are taking a far more integrated approach to our branding,” Mr Moore said.
“We wanted to create a brand that reflected Choice and everything we stand for. For the first time, we have a good complimentary suite of services and we wanted to highlight that. We have Choice Aggregation Services and Choice Home Loans sitting side by side, and the new brand encapsulates just that.”
Moving forward, Mr Moore said the new look and brand was the first of many improvements for Choice, with the aggregator re-launching its newly enhanced software platform, Podium.
“We have just launched Podium 2.0 and it is fantastic. When we first introduced the program it had a few flaws, but we have since managed to iron them out on the back of broker feedback and we believe the new system is an excellent tool for our brokers’ businesses,” he said.
